HÉLIX

Santorini Sunsets, Optimized – Performance Marketing Meets Postcard Perfection

Performance

view of the ocean greece

About the Business:

Carved into the volcanic cliffs of Oia, this all-white sanctuary floats between sky and sea—where private cave suites with cobalt-domed ceilings open to infinity pools overlooking the Aegean. Breakfast arrives in woven baskets lowered from your terrace, while sunset transforms the caldera into liquid gold. The concierge curates hidden winery tours and yacht voyages to secret beaches, ensuring your Grecian idyll feels exclusively yours

Challenge

Despite its iconic cliffside location in Oia, Santorini, the hotel struggled to convert its social media buzz into direct bookings. Over 80% of their Instagram engagement came from dreamers—not bookers—while their performance ads used generic Santorini stock imagery that failed to showcase their unique cave suites and private sunset terraces. With OTAs capturing 65% of reservations (and 20-25% commissions), they needed targeted campaigns that would turn inspiration into action.

Goal

To launch a performance marketing strategy that would highlight their differentiated experience (private wine cellars, helicopter arrivals) and drive high-value direct bookings. Key objectives included: 1) Retargeting engaged social audiences with suite-specific ads, 2) Creating urgency with limited-time “Golden Hour” offers for sunset-view suites, and 3) Using first-party data to target past guests with personalized Greek island-hopping packages.

Result

The refined campaigns achieved a 35% increase in direct bookings within 3 months, with premium suite revenue up 50%. Retargeting ads featuring their signature cave pools saw a 22% lower CPA than generic Santorini imagery. The “Golden Hour” promo became their top-performing offer, while personalized packages increased repeat guest revenue by 40%—proving that even in a crowded market, precision storytelling pays.

Performance

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